{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While a lot of deluxe brands drive direct exposure with social media advertising and marketing, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items have not changed a lot in years; it does not have TikTok, and does not provide celebriti